How End-Users Want To Be Sold ToLearn how to create customer focus organizations and meet challenges/opportunities of the 21st century.
Jerry N. Gipson, Director Engineering Solutions Technology Center speaks at ISA's forum on steps customer must take to learn how to create customer focus organizations and how to meet challenges/opportunities of the 21st century.
Marketing Outside OurselvesHow to reach the C-level Customer and Why we Should.
Peter Martin speaks at ISA's 2nd Annual Marketing and Sales Summit on how sales fits in marketing the industry.
The closing keynote of the 2007 ISA Marketing and Sales Symposium was by Peter Zornio, Chief Strategic Officer of Emerson Process Management, who had a few homespun adages to tell.
The challenging problem in Manufacturing Sales is targeting the right audience. ISA suggests steps to take to overcome this challenge.