Keynote by Emerson's Peter Zornio kicks off MCAA 2013 Industry Forum

The Measurement, Control and Automation Association (MCAA) kicked off its annual Industry Forum today at the Monte Carlo hotel in Las Vegas, Nevada. The more than 200 attendees -- primarily from instrumentation manufacturers, distributors and rep organizations -- set a new attendance record, according to Marianne Gatten, conference chairwoman, and...

Nationally Recognized Testing Laboratories – MCAA Survey

As part of their mandate to help the automation profession and in particular their members, the Measurement, Control & Automation Association (MCAA) ( is conducting a pair of surveys to gain a better understanding of the industry’s need or desire for reciprocity among and across the various certification agencies for...

MCAA Breakfast Meeting at ISA Expo

Each year the Measurement, Control and Automation Association (MCAA) holds a breakfast meeting at ISA. This year's guest speaker was Dr. Adriana Fernandez from the Federal Reserve of Dallas. Fernandez gave her personal opinion and her outlook for the current and future state of the U.S. economy.

MCAA: Robert Nadeau on Sales Management

Get the numbers with smaller budgets and fewer people... Fierce competition... Customers who demand more but expect lower pricing... The most common solutions: Tweak the compensation system... Rally the troops... Apply pressure... Lower your price... Look for new talent... Reforecast...

Dr. Jeff Dietrich tells it like it is

Dr. Jeff Dietrich from the Institute for Trend Research (who is the economist I most trust with industrial production data and the automation industry) spoke on "Projecting When Business Cycles will Change." Since most of his slides are graphs, I can't reproduce them here.

Confucious says...according to Niko Krueger

Man's life is founded on straightworwardness and uprightness. Without them it depends on lucky coincidences....

Unfortunately...we now skip to the afternoon, and making business in China

MCAA had several concurrent sessions including one that I and Shari Worthington were teaching, so I can't blog about any of them... After lunch I am attending one of the sessions: Making Business in China, by Niko Krueger from Endress+Hauser.

Yet more Workman

Survive or Thrive? Who do you want to play with? "Life's too short to dance with ugly men/women!" This is not a dress rehearsal. Collaboration has predictable phases. dependent-->Independent-->Interdependent Longevity is normally determined by:

More from Dr. Michael Workman

Texas A&M's industrial distribution program is celebrating its 50th anniversary this year. "We've been preparing folks to enter your industry on purpose," Workman cracked. The majority, "except those who ruin their lives by going on to law school," wind up working in distribution channels in industrial products.

MCAA Industry Forum

MCAA's annual meeting in Dallas is about to start. MCAA is the organization for vendors and reps/distributors of automation products.  MCAA is the part of the industry that ISA simply has refused to serve for the past thirty years.