From Venmark International, a company that specializes in writing product releases, comes a spot-on list of the things that engineers do wrong when they try to write their own press releases.
ISA Marketing and Sales Summit v.5.0
Ah, the Interweb! How wonderful, how easy, how lazy it makes PR folks.
At Rockwell Automation's Automation Fair in 2009, we were treated to a little bit of live theater. Several RA product managers put on a show about the features and usability of PlantPAx, the version of FactoryTalk and Integrated Architecture that RA has optimized for process, batch and hybrid automation.
Recently, I have been noticing that the number of poorly targeted email press releases I'm receiving has been increasing.