Out of Control-- how to be a great writer -- #pauto

From Pepperl+Fuchs' inimitable Joe Kaulfersch:

Walt,

From our latest internal news letter "Gateway" we write to our customers and Reps.

There was once a young engineer who, in his youth, professed his desire to become a great writer.

When asked to define "great," he said, "I want to write stuff that the whole world will read, stuff that people will react to on a truly emotional level, stuff that will make them scream in disbelief, cry in despair, howl in pain, and vent their anger in ways they've never dreamed of!"

He now works for software company, writing error messages.

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