What is a TAFLA - try Three And Four Letter Acronyms. It is time to put an end to acronyms. They have outlived their usefulness. They do more harm than good. First a little history. Many acronyms, particularly three letter ones like ERP, MES and EAM, came about in the 1990’s.
At Rockwell Automation's Automation Fair in 2009, we were treated to a little bit of live theater. Several RA product managers put on a show about the features and usability of PlantPAx, the version of FactoryTalk and Integrated Architecture that RA has optimized for process, batch and hybrid automation.
Seth Godin's blog, which is "must reading" for marketers...and other automation professionals should read him too just to find out what his take is on the near future of technology and society is...talks about the four basic types of customers...you know who you are, and automation marketers are
ISA Past President Kim Miller Dunn began the session proper of the 4th Annual Marketing and Sales Summit by discussing the work of the Automation Federation in reaching out to do workforce development and the Automation Competency Model that the AF designed for the US Department of Labor.
I got a white paper today, called The Six Laws of Customer Experience, by Bruce Temkin. Temkin is a VP at Forrester Research specializing on the customer experience. He's ex-GE and is a blogger at Customer Experience Matters.
The sales managers' challenge: Get the numbers with smaller budgets and fewer people... Fierce competition... Customers who demand more but expect lower pricing... The most common solutions: Tweak the compensation system... Rally the troops... Apply pressure... Lower your price... Look for new talent... Reforecast...
According to Dick Morley, quoted in Shari Worthington's valuable monthly marketing newsletter: MARKETING IS NOT THE DARK SIDE ------------------------------- Dick Morley, engineer extraordinare and developer of the programmable logic controller (PLC), penned an interesting article in InTech Magazine entitled, "Marketing is Not the Dark Side." Intriguing comment from an engineer.