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The chemical industry grapples with several shared challenges. These include stringent regulatory compliance, sustainability imperatives, feedstock changes, the pursuit of energy efficiency, and the need to ensure product safety. Many chemical companies are investing in digital transformation, research and development, and sustainability initiatives to navigate these challenges successfully and remain competitive in a rapidly evolving industry.
Enabling digital transformation begins with data and selecting the right instrumentation. This is a complex task due to diverse application requirements, the complexity of available instruments, the need for accuracy and precision, cost-benefit analysis, calibration, and maintenance demands, vendor selection, risk assessment, and long-term support considerations. Successfully navigating these challenges requires thorough planning, expert consultation, and a deep understanding of the unique requirements.
Michael Machuca, Director of Chemical Industry Marketing at Emerson, will lead a panel discussion with a team of robust Emerson experts such as Don Fregelette, Vice-President of Chemical Industry, Martin McDonough, Senior Business Development Manager, and Antonio Carlos Fernandez, Director of Product Management for Europe, about how informed decisions on instrumentation is vital for enhancing process efficiency, product quality, and overall operational effectiveness while achieving sustainability and profitability goals, which are essential in today's competitive and environmentally conscious business environment.
SpeakerMichael Machuca, Director of Chemical Industry Marketing at Emerson
Michael Machuca is the Director of Chemical Industry Marketing for Emerson Automation Solutions Measurement products. Michael has been with Emerson in various roles for approximately 18 years including O&G industry marketing, product management, and customer support. Prior to joining Emerson, Michael worked for 7 years designing oil field equipment mostly in subsea applications at Cameron and Dril-Quip. He has a Bachelor of Science in Mechanical Engineering from the University of Houston.
SpeakerDon Fregelette is the Vice President for the Chemical Industry at Emerson Automation Solutions
Don Fregelette is the Vice President for the Chemical Industry overseeing the global chemical and sustainability business at Emerson Automation Solutions. His team develops and supports the global measurement solutions chemical industry and sustainability initiatives. The team’s focus is on developing and delivering solutions across the entire industry with an emphasis on sustainability, digital transformation, and safety. Since joining the company in 1994, Fregelette has held several roles including Vice President of the Americas, Vice President of Global Lifecycle Services and Vice President of Strategic Accounts and Projects. Prior to joining Emerson Fregelette worked for Moore Products. Fregelette earned his Bachelor of Science degree in chemical engineering from the University of Buffalo and an MBA in Technology Management from Rochester Institute of Technology.
SpeakerSenior Business Development Manager at Emerson
Marty has a Bachelor of Science from Clarkson University in Potsdam, NY. He has been with Emerson for the past 19 years and has had multiple roles in sales and business development focusing on the Chemical and Power industries. Additionally, he worked for 10 years in the pump industry before coming to Emerson. In his spare time, Marty enjoys being outdoors with his wife and children spending time hiking, camping & kayaking.
SpeakerAntonio Carlos Fernandez, Director of Product Management for Europe at Emerson
Antonio Carlos is the Director Coriolis of product Management for Europe. He has a strong engineering background, and he is graduated from Polytech Annecy-Chambery, France, with an engineering degree in Electrical Engineering and Computer Sciences. Antonio also has an MBA from IAE University School of Management in France. He has been with Emerson for the past 12 years and has multiple roles in Sales where he has been mainly involved with Chemical and Petrochemical accounts. In his spare time, Antonio enjoys being with his wife and kids outdoors and spending time cycling and cooking for his family.