Foundation Members to Support December ISA Event in Saudi Arabia

FFMEMC Is an Official Supporter and Active Participant of ISA Automation Conference and Exhibition -- Europe, Middle East and Africa 2013

By Fiedlbus Foundation

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Foundation Fieldbus Knowledge Center

The Fieldbus Foundation Middle East Marketing Committee (FFMEMC) is pleased to announce its support of the forthcoming ISA Automation Conference and Exhibition – Europe, Middle East and Africa 2013, to be held at the Sheraton Dammam Hotel & Towers, Kingdom of Saudi Arabia from 8-12 December, 2013. In addition to being an official supporter of the conference and exhibition, the FFMEMC and member companies will be active participants throughout the event.

Organized by the Saudi Arabia Section of ISA (International Society of Automation) and DMS Global, the global marketing specialist for the energy sector, the ISA Automation Conference and Exhibition will be dedicated to process automation with the theme 'Experience the Future'. ISA Automation 2013 will include a comprehensive technical conference program, product exhibition, technical training sessions and workshops, and technology panel discussions throughout the five day event.

Industry sponsors of the event include: Saudi Aramco (titanium host sponsor); ABB (diamond sponsor); Al Abdulkarim, Auma, Azbil, Emerson Process Management, Invensys, SKF and Yokogawa (gold sponsors). The event is also supported by the FDT Group.

As part of the technical conference programme, the FFMEMC will give a technical presentation entitled "The Benefits of High Speed Ethernet (HSE) and FOUNDATION for Remote Operations Management (F-ROM)". FOUNDATION fieldbus has been adopted extensively across the Middle East region in almost all the greenfield and the majority of the brownfield sectors of the region's refinery, petrochemicals, chemicals, upstream and gas plant applications. Remote Operations Management is one of the fastest growing segments of the process automation industry today. The F-ROM solution enables end users to diagnose the condition of their automation assets either locally or remotely and then optimize predictive and preventive maintenance strategies.

The FFMEMC will also be conducting a half-day technical tutorial session which will include practical insights into the implementation of FOUNDATION fieldbus systems in a range of applications with hands-on training and hints for successful system design, physical layer considerations, device commissioning, diagnostics, trouble-shooting and asset management.

As head of the ISA Saudi Arabia Section and ISA Automation 2013 Conference Chairman, Luay H. Al-Awami, instrumentation consultant at Saudi Aramco, commented, "The technical conference program promises to be outstanding – we have been overwhelmed by submissions from industry leaders and subject matter experts. The selected papers explore the latest products, innovations and technologies and offer a unique opportunity for all participants to learn and discover."

Al-Awami continued, "The conference will include several training sessions and workshops as a key aspect to enable automation engineers to get better exposure and some real hands-on experience with the products and technologies that they have installed or are considering for their applications – practical tutorials with technology experts are one of the most valuable ways to learn."

Representatives from several FFMEMC member companies will participate in themed panel discussions that will address and discuss topical issues and challenges within the process industry. In addition, representatives from the sponsoring member companies will showcase their fieldbus products and services at the trade show enabling delegates to discuss their applications and view the technologies and solutions available.

Mehul Vaidya, chairman – FFMEMC, welcomes the opportunity to be so actively involved in the event. "The FFMEMC enjoys a close working relationship with several ISA groups across the Gulf region and is particularly pleased to support the ISA Saudi Arabia Technical Committee in the organization of ISA Automation 2013. This conference brings many technologies and facets of automation to a common platform. FOUNDATION fieldbus is definitely one of the leading technologies in the market and the FFMEMC is keen to engage in such an event."

Mehul continued, "Similarly, the FFMEMC has developed a strong partnership with Saudi Aramco as a major contributor to the Fieldbus Foundation Middle East - End User Council, and we are extremely grateful for the personal efforts of Luay H. Al-Awami in his role as FFME-EUC Chairman for several years. ISA Automation 2013 promises to be a unique opportunity for all parties involved with process automation to share or gain the latest technical knowledge and applications experiences from industry experts, suppliers, and end users from around the globe."

ISA Automation 2013 is the first event of its kind in the region but Mohammed Loch, president and CEO – DMS Global, is confident that it will become a cornerstone event in the Middle East Process Automation calendar. "There are many mega energy events in the Middle East.  However, the ISA Automation Europe, Middle East, Africa Conference & Exhibition 2013 is the first major event to be dedicated to the Automation Sector. We are thrilled to have the official support of the Fieldbus Foundation Middle East Marketing Committee as it shows that it is not just an ISA event but a platform for the whole industry."

For more details about ISA Automation Europe, Middle East, Africa Conference and Exhibition 2013, visit www.isa-emea-expo.org or email isa@dmsglobal.net.

For more information about the Fieldbus Foundation Middle East Marketing Committee and its activities, visit the Middle East pages of the Fieldbus Foundation website www.fieldbus.org.

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