How to Multitask in the Digital Age

Coverage from the ASBPE 2008 Conference in Kansas City, MO. Katy Tomasulo, Deputy Editor for Building Products and EcoHome emphasized the importance of writing for the Web at the ASBPE 2008 Conference. Getting readers to visit the magazine’s website is essential. The question is how do we do this? You (the user) want exclusive content. Offering you the same information you find on our print magazine is not the way to win your loyalty. You want new things like video, podcasts, whitepapers, products and web exclusive articles. Luckily, we have been providing you with what you want out of our online product. Our print magazine gives you essential information on important industry subjects, then we tease you with our… “for more information check us online at….” Here, we give you all the additional information we couldn’t fit in the print magazine and we also create web exclusive content. Tomasulo advised those print publications that have not successfully transitioned to the online world to do what we have been doing for a long time now.  Users want more content, more videos and more blogs. You want a unique online experience. Now I ask you, do you think we are doing enough to satisfy your information needs online? If not tell us what you want to see on our website. We are here working for you.

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