Rockwell Automation to acquire Incuity Software

Milwaukee, April 22, 2008 – Rockwell Automation announced today that it has reached a definitive agreement to acquire Incuity Software, a privately held company that is a supplier of enterprise manufacturing intelligence (EMI) software. Incuity’s software provides real-time intelligence for business decision support to improve operations and reduce production waste by providing valuable management insight into a company’s operations. Terms of the transaction were not disclosed.

“This acquisition is a key milestone in the continued expansion of our FactoryTalk software suite,” said Kevin Roach, vice president, Rockwell Software. “Their newest software, IncuityEMI 2.6, easily integrates many disparate information sources from production operations and other enterprise systems. IncuityEMI 2.6 delivers unique insights into enterprise performance and key operational metrics, and empowers personnel to drill down and analyze the root causes associated with manufacturing problems. Combining Incuity’s capabilities with the FactoryTalk integrated production management and performance suite will create tremendous value for our customers.”

Headquartered in Mission Viejo, Calif., with regional offices in the U.S., Canada and South Africa, Incuity Software currently has more than 45,000 seats of its products installed in more than 40 countries in 13 languages. The Incuity Software management team and their employees will become part of Rockwell Automation’s Architecture & Software operating segment.

Doug Lawson, CEO, Incuity Software, said: “This acquisition combines our business with the resources, technology, customer base and global delivery capabilities of Rockwell Automation and will be good for our customers. Rockwell Automation is the perfect partner for Incuity.”

Roach added, “IncuityEMI gives Rockwell Automation the vital top layer in the information chain where the roles of the ERP vendor and industrial automation vendor meet. This allows us to simplify the typically heterogeneous world of systems generating information and is a platform to build diverse solutions. Our strategy is to let customers simplify and rationalize by providing a single source for all their process information needs. This is a big step to meeting that goal.”

Greg Gorbach, ARC Advisory Group says, “EMI real-time visibility and performance management software is part of the fastest-growing segment of production management software. Incuity Software is a pioneer in this market space. Their team understands the value and flexibility of enterprise visibility built on the foundation of a strong data model--which is a key differentiator from many other providers. This acquisition gives Rockwell Software an excellent way to meet their customers’ business need to leverage real-time manufacturing information.”

IncuityEMI coexists with existing control systems and business applications and makes data in these systems visible and actionable by presenting a coherent picture of a company’s manufacturing business through familiar internet browser and Microsoft Office interfaces. IncuityEMI provides the foundation for a range of manufacturing analytics including, real-time executive dashboards, automated production reports, key performance indicator (KPI) monitoring and alerts, downtime analysis and reports, and process verification and optimization. These analytics have a wide range of applications from facility production to campus energy management.

"Rockwell Automation’s FactoryTalk software team is amassing some very impressive capabilities," said Alison Smith, AMR Research. "The Pavilion Technologies acquisition bolstered the company’s process industry position by elevating Rockwell Automation’s software profile well above the level of process control. The acquisition of Incuity gives Rockwell Automation enterprise manufacturing intelligence capability that rivals--even surpasses--the likes of SAP’s MII on many measures, and potentially positions Rockwell Automation to commoditize many of its traditional controls platform competitors by providing a control platform agnostic intelligence layer."

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