As I was moderating the session on Workforce Development here at the Siemens Automation Summit, I had a thought. Dangerous, I know, but still. So I challenged everyone on the panel and in the audience to do one simple thing. And now I'm challenging you: Before Christmas, go visit a single classroom. Elementary School, Middle School, High School, College, it doesn't matter. Tell them what it is you do, and tell them why being an automation professional is cool. When you do that, send me an email and tell me what happened. If I get enough of them, I'll publish them.