ISA Past President Kim Miller Dunn began the session proper of the 4th Annual Marketing and Sales Summit by discussing the work of the Automation Federation in reaching out to do workforce development and the Automation Competency Model that the AF designed for the US Department of Labor.

Then, Dr. J. Patrick Kennedy, CEO and Founder of OSIsoft and the creator of the concept of a data historian, OSI PI talking about marketing when you're the market leader.

"Kids are natural engineers and we talk them out of it." Kennedy said.