More Mobile Computing: Advantech buys in-vehicle company DLoG

Advantech Announces Acquisition of DLoG GmbH

(Cincinnati, Ohio – 03/10/10) – Advantech, the world’s leading IPC and eAutomation provider, announced the acquisition of DLoG GmbH from Augusta Technologie for €12.85 million. The terms of this transaction have been approved by the Advantech and Augusta board of directors.
DLoG GmbH was founded in 1985 with its headquarters in Munich, Germany. Consisting of about 75 employees, the company has design, R&D, sales and marketing departments. The company is a leading provider of rugged industrial computers placed as the number three player in Europe with a 19.3% market share. In 2008, DLoG achieved revenue of €18.5 million, followed by €13 million in 2009 due to world economic crises. The company is on track to grow again in 2010, which is reflected in this first quarter bookings and billings marked by steady and optimistic momentum.

Through this acquisition, Advantech will integrate both parties’ strengths to become a global market leader in industrial in-vehicle computing. In addition to DLoG’s focus in Europe, both parties will jointly develop the Asia and U.S. markets. After acquisition, the company will be rebranded to Advantech-DLoG to reflect the synergy of the integration. In the future, Advantech-DLoG will focus on four in-vehicle computing markets: Intralogistic, Heavy Duty, Stationary Applications, and Fleet Management.
Advantech CEO KC Liu states, “DLoG boasts sophisticated German craftsmanship, design quality and distinguished brand architecture in the European market. I highly appreciate the achievement of the current DLoG management team in the in-vehicle computing business. After the acquisition, the current DLoG CEO, Hans-Peter Nüdling will continue to lead Advantech-DLoG.”

Hans-Peter Nüdling gained a multi-cultural, technological and operational management experience during his long term delegations in the USA and South East Asia. Prior to joining DLoG in 2007, Hans-Peter Nüdling held various management positions within the electrical engineering sector, including ATI, AMD and Infineon.

Hans-Peter Nüdling says “Both Advantech and DLoG are experts in industrial in-vehicle computing. We are confident in developing more complete product lines as well as raising higher quality and better services practice. This acquisition will also help DLoG expand from its current Intralogistics and Heavy Duty segments into Advantech’s strength in Stationary applications and Fleet Management. In addition, the plan is to synergize sales, R & D and manufacturing capabilities of both parties. Advantech-DLoG will have ample capability to offer ODM services to key customers. The sales network of Advantech will enable Advantech-DLoG to aggressively penetrate markets in US and Asia.  Advantech-DLoG will continue to stay in the forefront of industrial in-vehicle computing markets.”

KC Liu further elaborates, “The continuous satisfaction of DloG’s current customers is the very first priority for Advantech-DLoG. To ensure this satisfaction, we will carefully maintain the stability of DLoG’s supply chain, eco partners and customer service model after the acquisition.”