PR in the age of Twitter #pauto

Last week, I got the opportunity for a change to be on the other side of the desk for a podcast interview. Juliann Grant from Telesian Technology asked me, and my quasi-competitor and friend Gary Mintchell of Automation World, to sit down with her and discuss how PR professionals should deal with issues and editors in the age of social media.

I think it was a great discussion. Gary and Juliann had lots to say, and, of course, so did I.

If you want to listen to it, go here.

I'll be teaching a master class based on the principles Gary and I elucidated in the podcast on September 1 in Atlanta for the ISA Marketing and Sales Summit. Join us there, and we can continue the discussion.