How to get into the magazine 101

Sometimes it seems to us that getting publicity is very simple. Yet there are dozens of small to medium-sized instrumentation companies that don't appear to know how. Just for the heck of it, here's Publicity 101, as taught by Jerry Moon of Emerson Process Management. ****************************text of release follows, comments interspersed******************************** For immediate release Photos available: ******note how the photos are NOT embedded in a Word document or worse yet, a PDF************* EMERSON SELECTED BY LEADING MINING AND METALS COMPANY TO AUTOMATE NICKEL RECOVERY PLANT Emerson's PlantWeb® to lower installed cost and ease configuration, helping fast track new construction at Inco processing plant. ********good, informative headline and deck******************* AUSTIN, TEXAS (July 25, 2005) - Emerson Process Management, a business of Emerson (NYSE:EMR), has been chosen by Inco Ltd., Toronto, the world's second largest producer of nickel, to automate a 1/100th scale demonstration processing plant currently under construction in Argentia, Newfoundland. **********the rest of the release snipped, visit in a day or so to see it****************** Here's the point: anything can be news if you treat it as such, even the automation of a bench scale pilot plant. Don't hide your light under a bushel basket. Talk about what you are doing...we are interested. Walt