From the PR Wall of Shame...

It's been quite a while since I posted a salutary lesson on this blog, but I couldn't resist this one:

Dear Editor,

Attached is a press release regarding the availability of [company name redacted]'s new Corporate Brochure. This 16-page document has been designed to give readers a comprehensive overview of [company name redacted]’s target markets, industry-leading products and technologies it has to offer.

We believe this news is relevant to your readership's interests and ask that you consider using it in your next issue, posting it on your web site and/or including it in your E-newsletter.  

A jpeg image of the brochure cover is attached for your use.

For more information on [company name redacted] or to schedule an interview with someone, please feel free to give me a call or reply to this email.

Huh? Could this letter be any more vague, and use any more flack-speak?

If you want an editor to even open the attachment, you have to make it interesting and intelligible for us.

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  • <p> The template for this release can be found on page 37 in the Dummie's Guide to Writing Press Releases. </p> <p>  It comes right after the section on how to write a lead-in paragraph: "Fred Loudmouth, the esteemed president, chairman and CEO of XXXXXXX, the leading supplier of world class xxxxxxx products, is thrilled, proud, happy and pleased to announce the availability of the release of another leading edge, best in class, state of the art, award-winning breakthrough product that is sure to dominate the industry sector where XXXXXXX is the market leader." Student: Fill in the XXXXs. </p> <p> Rich/PR Flack </p> <p>   </p> <p>   </p>

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