In an article on MediaPost.com, Allan Adamson wrote: "in a transparent world, a brand is as a brand does. Carnival can’t simply say it has made changes -- it must demonstrate them."
There are lessons here for all of us in the automation industries too. Both in end user companies and in vendor companies, in system integrators and A&E firms, we all have brands and our brands live or die by our actions, not our words.
Read more: http://www.mediapost.com/publications/article/197781/can-carnival-recover-from-the-damage-to-its-brand.html?edition=58746#ixzz2QG1N3cit