Transform your next big sale strategy or marketing plan through increased customer knowledge
The 6th Annual ISA Marketing & Sales Summit program, focused around "Customer 2.0," will give you practical ideas and solutions on how to become better in tune with the needs and wants of today's and tomorrow's customers.
Attend the 6th Annual ISA Marketing & Sales Summit and learn more! Register today at www.marketingsalessummit.com
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A program built to help you grow
Whether you're looking to grow sales, customer base, market share, or to grow as a professional, discover a conference program built exclusively for marketing and sales professionals in the automation market.
The 6th Annual ISA Marketing & Sales Summit's program will begin Wednesday afternoon,
7 September, and continue through lunch on Friday, 9 September. The program features workshops, plenaries, and three tracks that will run concurrently.
SOCIAL MEDIA Track:
The Essentials of Webinars, George Buckbee, Expertune
Web 2.0 Strategies to Reach Vertical Markets, Jeff Cawley, Northwest Analytical
Online Leadership: Five Practical Ideas to Help 21st Century Communicators Thrive, Deb Franke, Deborah Franke, LLC
How Prepared Are We for Customer 2.0?, Scott Sommer, Jacobs Engineering; and Juliann Grant, Telesian
SALES Track:
Increasing Our Value to the iPod Generation, Rick Dolezal, ABB Inc.
Winning Complex Accounts, Robert Sammons, Moore Control Systems; Katherine Persac, ProSys
Collaborating with Key Accounts: The New Imperative for Marketing & Sales, Steve Hurley, Solutions Insights
Training Engineers to Sell, Robert Lobos, Wolfcreek Business Growth Institute
MARKETING Track:
Applying Baldridge to the Marketing Function, Doug Brock, Kendall Electric
Marketing & PR Food for Thought, Valerie Harding, Ripple Effect Communications
Transforming Local Best Practices to a Global Competence, Marcus Tennant and Kyoko Fukuda, Yokogawa
“The Day We Failed” Success Story, Rick Caldwell, SCADAware
Search Marketing: 2011 SEO & PPC Update, Shari Worthington, Telesian
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Want more?
Don't miss the pre-summit's workshops, scheduled for Wednesday, 7 September, from 1:00 p.m. to 4:30 p.m.
Workshop: Advanced Content Strategies for Inbound Marketing
By Jon DiPietro, inbound marketing consultant, DomesticatingIT
Workshop: Search Engine Marketing: 2011 SEO & PPC Update
By Shari Worthington, president, Telesian Technology
Workshop: Simplyfying the Professional Services Sales Process
By Robert Lobos, president of Wolf Creek Business Growth Institute and chief operating officer of Gulf South Technology Solutions
Learn more about the workshops and presenters here.
Additional "not-to-miss" summit events:
Wednesday, 7 September
Facility Tour: Emerson's Engineering Center
Welcome reception
Analyst keynote address by Juliann Fraser, principal industry analyst and president, Cambashi, Inc.
Thursday, 8 September
Morning Keynote Address by Peter Martin, VP business value generation, Invensys
Lunch Plenary: Sales and Marketing Automation Panel Discussion
Afternoon "Fireside Chat" with Dick Morley
Evening Group Event: Tour of Anheuser-Busch brewery and Dinner with Guest Speaker: Dan Miklovic, senior research advisor, Sustainable Collaborations, and principal analyst, Lean Manufacturing Research
Friday, 9 September
Marketing and Sales "Speed Dating:" Q&A on Inbound Marketing, Social Media, and Sales
Lunch keynote speaker, Dick Morley
Visit www.marketingsalessummit.com to learn more!
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Register today!
6th Annual ISA Marketing & Sales Summit
7–9 September 2011
Chase Park Plaza St. Louis (special room rate of $145 single/double per night + tax)
212-232 N. Kingshighway Blvd.
St. Louis, Missouri 63108
USA
Phone: +1 877-587-2427
Summit registration rates:
ISA Member: $495
List: $595
Pre-summit workshops: $195
To view additional registration options and to learn more, visit www.marketingsalessummit.com or call ISA at +1 919-549-8411.
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The 6th Annual Marketing & Sales Summit is sponsored by:
Media Sponsors include:
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