Brazil Automation ISA 2010

I was in Brazil this past week to participate in the ISA District 4 Leadership Conference and was also able to attend the opening day of the ISA 2010 Conference and Exhibition. There were over 100 exhibitors on the show floor and 6 parallel programming tracks associated with the conference. This is an increase from last year and not only shows that the Brazilian economy is picking up but also that at least in Brazil, the horizontal show is not finished. The event had booths from the majority of the global suppliers including Yokogawa, Honeywell, Siemens, and Schneider. Traffic was quite steady during the day I was there and in several cases I had to return more than once to a booth to speak to specific individuals. Complete details on the event can be found at

Prior to the ISA 2010 event I was also honoured to participate in the District 4 Leadership Conference with other leaders from across South America to discuss the future of the industry in that part of world. I was very impressed not only with the enthusiasm of those present but also with the fact that there were several young people both male and female at the event. A VERY GOOD sign for the future. District Vice President Mattiazzo selected a location that also had several venues for ‘natural’ team building as there were lots of sports facilities and walking paths where people could interact socially. One of the highlights of this side of the program was Sunday afternoon’s Brazil vs. the world football (soccer) match. Fortunately for the world there were only 3 North Americans on the team of 7 or the score would have been much worse than it was. Brazil outscored their competition almost 2:1. That evening was a boisterous bowling session until the wee hours and as a result many new friendships were formed and others renewed.

This event reminded me that when we consider ISA, we need to look at ISA as the global society that it is and remember that there are many, many good things happening in the various parts of the world to advance the automation profession, all you need to do is find them. Thank you everyone who works so hard to make our profession better through your efforts.

Dates for the ISA 2011 event are November 8 – 10, 2011 so put them on your calendar now.

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  • <p> Just updating: Brazil Automation ISA 2010 had 12800 visitors. There was a general growth of 10% to last year (visitors, conference, exhibitors and overall area). This is a good example of a global ISA event, 100% organized by ISA leaders, like other great events in Canada and Mexico. District 4 (South America) is being running this conference and exhibit for 14 years and more than 50% of the exhibit floor is already sold for 2011. </p> <p> Thanks for comming Ian. We all look forward to see you back in Brazil next year. </p> <p> Marcus Coester, IMD Chair and District 4 director. </p> <p>   </p>


  • <p>   </p> <p> Hello Ian, </p> <p> just updating, Brazil Automation had 12800 visitors in this 2010 edition. There was a general growht of about 10% comparing to last year, including public, exhibitors, congress and overall floor area. ISA District 4 is being runnning this conference and show for 14 years, an event 100% planned and executed by ISA leaders. Like Calgary/Edmonton and Mexico, it is another great examle of successful ISA international activities. At the launching of the 2011 edition, last Wednesday, more than 50% of the booths were sold, so good perspectives for next year.  </p> <p> The challenge at ISA is to really incorporate these events to our global image. </p> <p> Thanks for comming, we all look forward to see you back nest year. </p> <p> Regards </p> <p> Marcus Coester </p> <p> ISA/Image and Membership Chair, ISA/District 4 Director </p> <p>   </p>


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