By
Keith Larson, VP Content, Putman Media
It all started with āTrying to figure out this Twitter thing.āĀ And there it was, my very first Tweet.Ā Hardly profound and well short of the 140-character limit, but a valid answer to the āWhat are you doing?ā query above the Twitter.com input box. Like so many others, I was curious but skeptical. Why on earth would anyone care to read what Iām doingĀ now in a 140-character text message? And why would I care for real-time status updates from anyone else?
Indeed, as a publisher and editor whose livelihood is moving increasingly from the printed page to the online world, a big part of my job is to stay on top of the latest developments in online mediaāand to figure out how they might help this magazine and its digital presence to better serve the process automation community. But for me, Twitter just wasnāt gelling.
Well, that first Tweet wasnāt followed by another for several months. I was in what Jim Cahill, Emerson Process Managementās chief blogger (and now Twitterer), likes to call āthe gestation phase.ā
It seems many people Tweet once or twice, find a few people to follow, and lurk in the shadows. After a bit, theyāre like the biblical scattered seeds: Some few engage and grow deep roots, while many more are withered by the sun, eaten by birds (Twitter irony), or choked out the by the weeds of more pressing matters.
But if the latest Nielsen reports are any indication, many more people are now taking that leap of faith from gestation to engagement. In fact, I just now learned this via a āretweetā from one of the Twitterers I follow (thanks, @julianng!), even as I was writing this column.
According to the Nielsen study, visits to Twitter.com grew 1,382% between February 2008 and 2009, making it the fastest growing āmember community destinationā on the Internet. (Facebook visits still dwarf Twitterās by an order of magnitude, but its year-over-year growth has cooled to a mere 228%.)
The study further indicates that Twitter.comās 7 million monthly site visit tally in February understates usage because so many are Tweeting via their mobile phones. āPC Web usage of Twitter.com doesnāt tell the whole story,ā says a blog post by Nielsen Onlineās Michelle McGiboney. āThe ability to [use] Twitter via a mobile phoneāwhether through the mobile Web or via text messagesāis a driving factor in the social networkās success.ā
āIn January, 735,000 unique visitors accessed the Twitter Web site through their mobile phones,ā McGiboney continues. āThe average unique visitor went to Twitter.com 14 times during the month and spent an average of seven minutes on the site.ā An additional 812,000 users accessed Twitter via text message on the AT&T and Verizon carriers alone.
Learning these latest statistics just in time to use in the column youāre reading (trust me, my managing editor is waiting with the Bardās bated breath to meet our April deadlines), is just one example of Twitterās utility. As my engagement begins to reach critical mass, others ariseāand I foresee many more as growing numbers in the process automation community find each other in the Twitterstream.
Remember that on Twitter you select people and entities to follow, presumably those with whom you share common interests, and, more importantly, who post Tweets of interest to you. Do this, and youāll be rewarded with a steady stream of short, relevant updates that you wonāt mind scanning regularly. Personally, I find thatĀ answers to āWhat are you doing now?ā arenāt nearly as interesting as āWhat am I thinking now?ā or āWhat do I find important now?ā Itās in mediating this conversation among like-minded people, telegraphed into efficient, precise language, where Twitter earns its keep.
And, this just in for those of you already on Twitter. A group of us have proposed a #PAuto hash tag to identify posts related to process automation and to help us find each other. You can find me at twitter.com/keithlarson.
Looking forward to Tweeting you soon!Ā