ISA Website Gets a Makeover

April 4, 2014

The ISA  launched its completely redesigned Web site yesterday. The new is a state-of-the-art, customer- and member-centric portal that delivers a more personalized and satisfying experience in showcasing ISA's products, services, resources and technical information.

When I'm not eyeball-deep in page proofs for three magazines, I sometimes surf the Web. Well, okay, sometimes I surf the Web whether I have other work to do or not, but, hey, I'm a journalist. I'm supposed to keep up with what's going on in my coverage area, right? (I'm researching a story on cats doing cute things with process automation tools. Really.)

Anyway, yesterday I was duty-bound--and curious--to follow up on the news release I got announcing the launch of the ISA's completely redesigned Web site. A cursory look through it was a breath of fresh air. It's a great improvement over the old, well, stodgy comes to mind, site. The lines are clean. The tabs are clear. Navigation is simple.

Accessible right  from the home page are

  • The latest news, trending stories and industry happenings
  • Quick links to content, resources, products and publications aggregated around a technical topic of interest
  • Access to the ISA Members Corner, a new section that provides a variety of useful tools. An ISA member or customer can edit his or her profile, set communication preferences, access digital content items, view meeting registrations and transaction history, and more.
  • ISA's social media icons, inviting visitors to connect with ISA on its social channels.
  • A section called "Welcome to ISA" that gives a more in-depth introduction to the Society and its mission.
  • A news hub with ISA news as well as articles and stories from across industry in the "global news" tab.
  • An events center showcasing upcoming ISA events on one tab, and upcoming section and industry events on the "global events" tab.
  • An InTech features section, providing easy access to feature stories from the most recent issue of ISA's flagship publication, InTech magazine.
  • A direct link to the most recent postings on the ISA Jobs website.
  • A recent video from ISA or one of its sponsoring companies, bringing a multi-media flavor to the home page layout.

The only annoying thing was the pop-up window that kept asking me if I wanted to share my location. If I say no the first time, asking me every time I go back to the home page isn't going to make me change my mind.

But overall, a good job ISA Web designers.

Check out the site here.

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