PR Hall of Shame Candidate #FAIL

We here at SoundOff! are pretty hard on our friends in the p.r. business on occasion, so it seems only right that we call a practitioner out when they've done the right thing. The editor of Grace Engineered Product's weekly "Hump Day" email is so not eligible for the PR Hall of Shame. Here's why.

She started out with a bad mistake that could have been awkward, but recovered with a graceful--and funny--apology that makes her look like a class act.

Here's the story in her own words. 

Dear HumpDay Reader:

Well, did I step in it or what? Last week, we sent everyone "a little bit of sunshine" (aka a powdery substance) through the United States Postal Service. What were we thinking?!

I didn't even put 2 and 2 together until a very faithful HumpDay reader sent me pictures and told me she had lemonade powder all over her package when it arrived. Let me just say that the color drained from my face when I saw these, and I had visions of "Men in Black" breaking down the door at Grace to haul me off to Gitmo or wherever they are holding terrorists these days. OMG. Seriously, my heart began to palpate [sic] and I thought I was going to pass out. Thankfully, Phil said if they do come for me, he will bail me out of jail. Whew! Side-stepped that land mine (okay, maybe that was a bad choice of words).

...enjoy my shame and humiliation, and know that I have risked imprisonment and public ridicule just to bring a little sunshine into your lives. That's worth something, don't you think? 

You go, girl. That's the way to recover from a mistake.