Well, Siemens does.
More than 300 system integrators, vendors, and journalists received a special greeting as they entered two meeting areas of the Control System Integrators Association Conference in Santa Fe, N.M.
A 19 inch industrial monitor positioned at each entrance flashed the names of the participants as they walked past two RFID antennas, using the UHF frequency of 928 Mhz. The information was read instantaneously from RFID tags attached to each attendees name badge.
At the same time, the information contained in the RFID tag provided lead generation information available at a kiosk station in the exhibition area.
The monitor and RFID antennas were provided by Siemens Energy & Automation, Inc. In addition, Siemens SCALANCE W industrial Ethernet LAN established a wireless network that passed the information to and from each work station and a server.
"The Siemens RFID UHF antennas could read the name badge information from up to 20 feet away," said Norm O'Leary, CSIA's executive director, "The RFID display was a very innovative approach to greeting the participants and gathering information. The response we have received from the exhibitors and attendees has been very positive."
While the RFID exhibit was a first for CSIA, the technology has been available from Siemens globally for a long time. The company has installed more than a quarter of a million reader devices worldwide over the past 20 years. Siemens RFID portfolio, the most comprehensive in the market, has been used in numerous applications in production, logistics and distribution, including automotive production, airports, security gates and parking garages.
"The Siemens RFID exhibit at CSIA demonstrated enhanced lead management capabilities for trade show and conference organizers," said Alex Stuebler, Siemens RFID business manager. "The technology is non-obtrusive, scalable and accommodates any venue size. There is no better method of obtaining the real time feedback users need."
