1661893040272 00012cyy

from the PR Wall of Shame...

Feb. 23, 2007
I just received an email from a PR counsel at a VERY large PR firm that handles PR for at least a half dozen automation company clients. I'm going to quote parts of the email, but try very hard to shield the identity of the writer and the firm and its clients, as I usually do. The email first said: "The first press release I had sent on 2/14/07 on behalf of [client]. I noticed on your editorial calendar that you have a focus entitled "Motors & Drives" that is slated to run in your...
I just received an email from a PR counsel at a VERY large PR firm that handles PR for at least a half dozen automation company clients. I'm going to quote parts of the email, but try very hard to shield the identity of the writer and the firm and its clients, as I usually do. The email first said: "The first press release I had sent on 2/14/07 on behalf of [client]. I noticed on your editorial calendar that you have a focus entitled "Motors & Drives" that is slated to run in your April issue of Control Design, so I sent along a release which detailed [client]'s [product name]." Of course, as is clear from the Control Design media kit, Joe Feeley is the editor of CD, not me. It pays, sometimes, to RTFMK. (explanation of the acronym not really necessary, is it?) Wait! But there's more! And at no extra charge!!
The email went on: "I sent the second release on 2/14/07 on behalf of [other client] because I noticed on your editorial calendar that you have a focus entitled "Flow" slated to run in your April issue of CONTROL. The release detailed [other client]'s new [product name] Interface level transmitter." At least the counsel got the magazine right this time. I suppose it is necessary to point out that "interface level transmitter" has absolutely nothing to do with an editorial focus on "Flow" regardless of what issue it is scheduled to run in. Friends, I've done PR for years, first with supplier companies and later as part of the services Spitzer and Boyes LLC provides for key clients, and now I'm on the receiving end as an editor. This sort of unbelievable nonsense happens all the time!!! Is it any wonder that CEOs think that marketing and PR are curses that just blow money? Two clients are being charged serious money by the PR firm that this person works for. That's shameful.

Sponsored Recommendations

Measurement instrumentation for improving hydrogen storage and transport

Hydrogen provides a decarbonization opportunity. Learn more about maximizing the potential of hydrogen.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Learn about: Micro Motion G-Series Coriolis Flow and Density Meters

The Micro Motion G-Series is designed to help you access the benefits of Coriolis technology even when available space is limited.