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VEGA Americas transitions to direct sales model in Rocky Mountain West, Southwest

Feb. 5, 2021
Company quadruples sales and field service personnel in eight states

VEGA Americas Inc., a manufacturer of industrial level and pressure measurement instrumentation, announced it is expanding its operations and growing its workforce in eight states across the Rocky Mountain West and the Southwest. The company is quadrupling the number of sales and field service personnel in Arizona, Colorado, Idaho, Montana, New Mexico, Nevada, Utah and Wyoming.

VEGA is implementing a direct sales model to accommodate the company’s steady growth and maximize the region’s potential. The company will be hiring additional sales and field service to increase the customer support already in place throughout the region. Additionally, it will continue to expand its West Coast office in Newport Beach, California. These investments in additional personnel will enable the company to directly support customers in the variety of industries the Rocky Mountain West and the Southwest have to offer.

“Moving to a direct sales model is another sign of VEGA Americas’ continued and steady growth,” says John Groom, Co-CEO of VEGA Americas. “By working directly with our customers, we can more easily help them find the right level and pressure measurement instrumentation to make their processes safer and more efficient.”

VEGA sensors perform critical measurement tasks in the chemical, power, mining, and building materials industries, in addition to making important process measurements inside municipalities, food and beverage facilities, and other industrial plants, all of which play a prominent role in the local economies within the Rocky Mountain West and the Southwest. By working directly with these facilities, VEGA will be able to provide optimal service and support to plant managers, engineers and technicians, enabling them to operate more safely, reliably and efficiently.

“A couple of our core values at VEGA are ‘responsiveness’ and ‘continuous improvement, and by investing in each of these states, we’ll be able to provide instrumentation and service more quickly to better serve our customers,” says John Kronenberger, Co-CEO of VEGA Americas.