Alan Kiraly talks about AssetWise and eB (the former Enterprise Informatics product):
Cost of poor asset information management-- potential annual losses of $1.5 million per year.
Bently's solution span Project/Infrstructure Asset Operations.
Asset Wise is about information modeling. Modeling artifacts should be out of the box, not something you have to write over and over again.
You need information Integrity to go with the effective modeling
and then you have to know how to provide information consumption and applications