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How to do PR the right way...

March 24, 2007
Many of you know Linda VandeVrede. Here's an email from one of the finest PR practitioners in the automation industry. Linda was originally scheduled to teach the class I taught at the 2006 ISA Marketing and Sales Summit. Linda had to bow out for personal reasons. So, from Linda: Hi, just a quick note to my friends to let you know that the 2nd edition of my book is now available on Amazon.
Many of you know Linda VandeVrede. Here's an email from one of the finest PR practitioners in the automation industry. Linda was originally scheduled to teach the class I taught at the 2006 ISA Marketing and Sales Summit. Linda had to bow out for personal reasons. So, from Linda: Hi, just a quick note to my friends to let you know that the 2nd edition of my book is now available on Amazon. Press Releases Are Not a PR Strategy
Enhancements to the latest edition include a new chapter on blogs, wikis and podcasts provided by Sue MacDonald of Buzzmetrics, new information on measurement provided by Katie Paine of KDPaine & Partners, an expanded resources directory, and a new appendix of samples. Retail price is $18.95. Spread the word! :) Best, Linda VandeVrede VandeVrede Public Relations, LLC Strategic PR for Technology Companies Office: 480-551-1258 Cell: 480-603-5369 www.vandevrede-pr.com Author of "Press Releases Are Not a PR Strategy" 2nd edition now available on www.amazon.com