Video News Releases -- And What Do We Think of Them?

May 15, 2006
PRWatch.org has a column on their website called "Fake News." It talks about VNRs (video news releases) which are put out, just like a traditional press release, to news agencies, radio and television stations, and even bloggers, worldwide. Like a traditional press release, they are written and delivered to produce the desired message for a paying client. And, also like a traditional press release, they are often used as a substitute for real journali...
PRWatch.org has a column on their website called "Fake News." It talks about VNRs (video news releases) which are put out, just like a traditional press release, to news agencies, radio and television stations, and even bloggers, worldwide. Like a traditional press release, they are written and delivered to produce the desired message for a paying client. And, also like a traditional press release, they are often used as a substitute for real journalism. Here's one VNR that might hit home.

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