Outbound and Inbound Marketing as a Cascade Control Loop #isamktsales #pauto #marketing
Here's a slide from my upcoming webinar for ISA Marketing and Sales Webinar Series: PR101--High Performance Marketing Communications for the Automation Industry. It shows how an integrated marketing communications and social media program works as a set of nested control loops-- in fact as a series of cascade control loops. If you are an engineer, you will dig this immediately. If you are a marketer, you can use this tool to talk to the engineers who have the money you need.
