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    Outbound and Inbound Marketing as a Cascade Control Loop #isamktsales #pauto #marketing

    Feb. 21, 2013
    Here's a slide from my upcoming webinar for ISA Marketing and Sales Webinar Series: PR101--High Performance Marketing Communications for the Automation Industry. It shows how an integrated marketing communications and social media program works as a set of nested control loops-- in fact as a series of cascade control loops. If you are an engineer, you will dig this immediately. If you are a marketer, you can use this tool to talk to the engineers who have the money you need.

    Here's a slide from my upcoming webinar for ISA Marketing and Sales Webinar Series: PR101--High Performance Marketing Communications for the Automation Industry. It shows how an integrated marketing communications and social media program works as a set of nested control loops-- in fact as a series of cascade control loops. 

    If you are an engineer, you will dig this immediately. If you are a marketer, you can use this tool to talk to the engineers who have the money you need.

    If you think this kind of information is valuable, watch this space for the date and time of the webinar! 

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