Logo of Allied Electronics and Automation Part of RS Group

Allied Electronics & Automation rebranding as RS

Oct. 13, 2022
Name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services.

Allied Electronics & Automation, a trading brand of RS Group plc, a global omni-channel provider of product and service solutions, is rebranding as RS in Q1 2023. The name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services. 

“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, chief executive officer of RS Group plc. “Today, Allied is known as a leading supplier of products and services to the North American Industrial automation, control and electronics markets. Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”

RS Group stocks more than 700,000 industrial and electronic products, sourced from more than 2,500 suppliers, and provides a range of product and service solutions to more than 1.2 million industrial customers. RS Group's operations in 32 countries ship nearly 60,000 parcels daily.