Green Hills Software forms software performance division

Dec. 10, 2008

Santa Barbara, Calif., December 10 — Green Hills Software, Inc., maker of device software optimization (DSO) and real-time operating systems (RTOS) for 32- and 64-bit embedded systems, today announced that it has formed a new division, Software Acceleration. Software Acceleration will provide consulting services, leveraging the company’s extensive software performance engineering expertise, to make products run faster, use less power and require less memory. Software Acceleration uses an extensive library of advanced profiling and optimization tools, combined with expert application methodology, to ensure success - backed by the company's Software Performance Guarantee.

“We have been focused on making programs run faster for over 25 years,” stated Dan O’Dowd, founder and chief executive officer of Green Hills Software. “We have accumulated hundreds of years of experience in software acceleration. There’s not a program I have ever seen that we cannot make run at least 20% faster. We are so confident that we are willing to back our promise with a money back guarantee, unheard of in the industry.”

Green Hills Software has the top 43 of 44 places for all 32-bit and 64-bit microprocessors for all EEMBC (Embedded Microprocessor Benchmark Consortium) categories for out-of-the-box EEMBC benchmark performance results. Green Hills Software has been selected more than all other companies combined (including Wind River, GNU and Microsoft) for use on out-of-the box EEMBC benchmark performance results. The EEMBC benchmark programs are comprised of real-world applications from the automotive, consumer, networking, office automation, and telecom industries. Thus, the benchmarks reflect the demands typically found in production embedded systems (as opposed to the Dhrystone benchmark MIPS). The same expertise that allowed Green Hills Software to consistently score #1 on EEMBC benchmark programs will now be available to customers’ software to maximize their software performance.

“Given today’s time-to-market and functionality demands, software acceleration often gets the short end of the stick, leaving projects scrambling to meet performance and resource requirements,” said Markus Levy, president of EEMBC. “We applaud the launch of this initiative and perhaps the launch of a new industry, focused on helping product developers reach the performance potential of their product designs.”

Leading the new Green Hills Software division is Larry Luke, vice president of sales, a seasoned industry executive. His past experience includes over 12 years in management and sales positions of development services for embedded hardware and software products.

“We offer a truly unique value proposition,” says Luke. “Optimization is something that typically happens at the very end of the development cycle, or not at all, and it is usually performed by the same people who developed the software. In some projects, features do not get implemented because the systems are just too slow. We bring tools and expertise that are specialized for software performance engineering with a few hundred years of collective experience.”