Lessons for the Automation Planet from Carnival Cruise Lines #pauto #marketing
In an article on MediaPost.com, Allan Adamson wrote: "in a transparent world, a brand is as a brand does. Carnival can’t simply say it has made changes -- it must demonstrate them."
In an article on MediaPost.com, Allan Adamson wrote: "in a transparent world, a brand is as a brand does. Carnival can’t simply say it has made changes -- it must demonstrate them."
There are lessons here for all of us in the automation industries too. Both in end user companies and in vendor companies, in system integrators and A&E firms, we all have brands and our brands live or die by our actions, not our words.
