Seth Godin strikes again: Comfort the frightened, coach the clueless and teach the uninformed.

Seth Godin's blog today talks squarely to the point of why it takes so beastly long to get corporate change....and that's not just in the automation industry either, although we're one of the worst and longest to hold on to legacy systems.

Frightened, clueless or uninformed?

In the face of significant change and opportunity, people are often one of the three. If you're going to be of assistance, it helps to know which one.

Read the rest here.