To reflect its evolution from cable manufacturer to electrical-connection systems and solutions supplier, Helukabel reported Feb. 24 that it’s renaming itself Helu, which includes Germany-based Helu Group and Helu USA.
In addition to cables and wires, the company’s portfolio includes assemblies and drag chains with which it produces integrated, custom, installation-ready solutions for a range of applications. It’s also adopting a new brand name, logo and motto, “Always stay electrified." Unifying its products under the Helu brand is expected to provide greater clarity and simplicity for customers.
"The future of connection technology is no longer defined by the quality of individual components. Instead, it's about combining them into intelligent, installation-ready systems and services," explains Marc Luksch, managing director at Helu. "In previous years, we consistently expanded our competencies and our vision. Our goal is to combine our competencies as a group to provide users with real added value, regardless of how complex or unique their challenges may be."
