This year, the Microsoft booth at Automation Fair is designed as a journey across three horizons, each representing a leap forward in industrial transformation.
Horizon 1: Powering industrial transformation today
At the first kiosk, visitors experience solutions that are ready to deploy and already delivering value for manufacturers. Here, Rockwell’s flagship offerings like FactoryTalk DataMosaix, FactoryTalk Optix, and Emulate3D are showcased running on Azure, transactable through the Microsoft Marketplace. The focus is on real-world customer success stories, demonstrating how the scale and security of the cloud, combined with Rockwell’s deep OT expertise and Microsoft’s IT leadership, create tangible outcomes. Visitors can see how these solutions reduce waste, increase throughput, and lower costs, with clear references to named customers and measurable results. The message is simple: transformation isn’t just possible—it’s happening now.
Horizon 2: From plant floor to cloud—design, connect and operate with AI
The second kiosk invites attendees to explore the edge-to-cloud journey. These emerging solutions offer a glimpse into the next wave of innovation. Here, manufacturers can engage with Microsoft and Rockwell experts to shape the future—providing feedback, exploring pilot opportunities, and envisioning how AI and cloud technologies will redefine plant operations. The kiosk encourages deeper conversations, ensuring every visitor leaves with a clear path to implementation and value.
Horizon 3: Reimagining manufacturing—envisioning the next frontier with AI
The third kiosk elevates the “frontier” narrative, showing how data and AI are modernizing production. Visitors are invited to imagine what’s possible when industrial data is unlocked, contextualized, and made actionable across the value chain with AI. Learn how to work with Microsoft and Rockwell to envision and deliver your AI future.
Why visit the Microsoft booth?
Every element of the booth is designed to engage, inspire, and drive action. Visitors can:
- See live demos of solutions delivering real outcomes
- Hear compelling customer success stories
- Get hands-on with the latest in edge-to-cloud, AI, and digital twin technologies
- Discover how to accelerate their own transformation with POCs, design sessions and strategic envision with trusted industry leaders, Microsoft and Rockwell
- Connect with experts for deeper conversations and tailored guidance
Speaking sessions: Amplifying the booth experience
Microsoft’s presence extends beyond the booth through high-impact speaking sessions. These sessions reinforce the booth’s core messages, offering deeper dives into topics like industrial AI, cloud scale, security, and the “better together” story of Microsoft and Rockwell. Attendees can join sessions to learn about the latest innovations, hear from industry leaders, and participate in discussions that shape the future of manufacturing. The sessions are strategically linked to booth themes, ensuring visitors can continue the conversation, ask questions, and explore solutions in more detail.
The Call to Action
Whether you’re seeking immediate solutions or looking to co-innovate for the future, the Microsoft booth at Automation Fair from Rockwell Automation is your gateway to industrial transformation. Every conversation is anchored in value, with clear next steps to progress your journey—be it through marketplace transactions, pilot programs, or strategic partnerships.
Join us to experience how Microsoft and Rockwell Automation are empowering the factory of the future with AI and cloud. Let’s envision, design, and deliver your next horizon together.