More Rockwell...

Rockwell has a series of key messages that flow from their branding strategy. One of the most important, and impressive is the following realization: "Our customers turn information into knowledge" so it is up to Rockwell to provide the tools to make all the different automation technologies work together, providing "the right information to the right place, real-time so customers can make the right business decisions." And finally, Bernaden says it: "Rockwell is financially strong, and continues to invest..." This is very powerful news, since there was a time, not so very long ago, when it wasn't true. This is, as I keep saying, a fine time to be an end-user. All of the major and most of the minor players in process automation are back, pared down, hungry and healthy. And it is a buyer's market. What do you think? Walt