The digital revolution is radically changing the way our businesses must market ourselves and requires new tools and tactics for sales. Customer 2.0 is more mobile, better informed, less reachable and expects more than ever before. And the rules are different in the automation market. But there's a place just for automation sales & marketing...
6th Annual ISA Marketing & Sales Summit
September 7-9. 2011
Chase Park Plaza, St. Louis, MO
REGISTER @ http://marketingsalessummit.com
How does an industrial automation company compete in this new Web 2.0 reality where the users of a medium are also its owners?
This mass democratization has shifted the power away from cold calling and advertising. It demands a new messaging strategy. Our customers have ready access to information 24 hours a day, and it's not just about appearing in Google Search anymore. Broadcasting a message is no longer sufficient, it's just as important to listen and discover what our customers want and truly care about. In the automation industry, this complexity is only increasing. Buying teams are growing, budgets are shrinking, the sphere of influence is beyond the reach of any marketing and sales team.
Join us at the 6th Annual ISA Marketing and Sales Summit to find out more about these core issues and how companies like ours can effectively embrace Customer 2.0. Have the conversations with industry experts and your peers that will help improve your business and expand your professional expertise and network.
