Participants Sought for Americas Marketing Group

By FieldComm Group

Apr 05, 2017

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FieldComm Group is seeking volunteers from member companies to participate in its Americas region marketing activities, which are part of a broad global initiative in support of the organization’s open, transformative digital automation technologies.

Talon Petty, who currently serves as Marketing & Business Development Manager, has also been appointed FieldComm Group’s Regional Director-Americas. He will oversee efforts intended to convey technology strategies in North and South America. “Marketing plays a crucial role in promoting the value of HART, WirelessHART, HART-IP, FOUNDATION Fieldbus and FDI for process industry operations,” Petty said. “ Our message is focused on the growth of digital transformation throughout the industrial world, and how our technologies fit in the context of enabling the evolution to IIoT and Industrie 4.0.”

Petty added, “FieldComm Group’s marketing outlook is clear and exciting, and upon the initial formation of this committee we will be presenting how our technology solutions provide operational and business benefits to end users.”

FieldComm Group has maintained a steady pace of marketing activity. Recent milestones and upcoming highlights include:

  • Commercial launch of FDI technology along with “PlugFests” to be held in conjunction with upcoming Working Group meetings (see related article in this issue)
  • Plans for FieldComm Day, a series of one-day seminars staged worldwide to highlight FOUNDATION Fieldbus, HART and FDI technologies

Coinciding with formation of the Americas Marketing committee, FieldComm Group hopes to reengage the region’s End User Council to have direct participation in, and involvement with regional activities.

To inquire about participation in the Americas Marketing Committee, please contact Talon Petty by email at marketing@fieldcommgroup.org.